Future-Proof Your Career: Learn App Strategy, pay after placement digital marketing course in pune
If you have a smartphone (i.e. one that can access the web) you can browse through all websites that are available on your PC or Laptop. However, generally these types of websites are notsuitable for browsing on a phone as they have not been designed for a phone. With a phone your screen is a lot smaller so and generally you behave differently.This is where pay after placement digital marketing course in pune and mobile marketing ,and app creation in pune come into play, offering aspiring professionals and businesses the opportunity to gain invaluable insights and practical skills. For example, Imay spend hours browsing and reading on the web but with a mobile phone I generally will onlyread a small amount of information over short periods of time. So how the information is displayed and the amount of this information needs to be considered. When designing a mobile website consider some of the following:
➢ You can only view one screen at a time so design your navigation to take this into
account.
➢ There is not much room for text, so don’t use much!
➢ Use large buttons for key calls to action
➢ Think about your usage of fonts, make sure important stuff really stands out
There are a variety of app business models, some of which include free apps that are supported by ads, paid apps that are supported by download fees, premium apps that are supported by in app commerce and free apps that are supported by brands interested in connecting with customers. Here are several things to keep in mind when we are creating an app for your product or service:
1) Make Sure Your App Solves a Problem - The most effective apps solve some sort of problem for the user. They facilitate a purchase (e.g., Wal-Mart, Lowe’s or Sam’s Club
apps), provide content (e.g., The New York Times, CNN or USAToday apps), create
brand preference (e.g., Coca-Cola, Band-Aid or Nike apps) or some combination of the
above. Analyze which of these problems you’d like your app to solve and begin your
design process based on that.
2) Get Inside the Mind of Your User -The first step for any mobile app (or any mobile
marketing campaign, for that matter) is to understand how your user will engage with the app. Will they be at home? Will they be in the office? Do they want information? Or do they simply want to engage with the brand?
3) Design with the End in Mind - Is the purpose simply to create brand preference? Is the purpose to facilitate a financial transaction? Is it to reduce customer churn? Or all of the above?
4) Don’t Underestimate the Budget - Sometimes, very simple design changes can make the difference between an app that takes a few dozen hours to create and an app that takes a few hundred hours to create.
5) Analyze Your Competitors’ Apps - What apps have your competitors already created? Do you like what they’ve created? If so, what can you borrow from their experience? Also, don’t hesitate to examine apps that are outside of your industry segment. Consider
6) HTML5 as an Alternative - HTML5 works across many phones and may be a simpler solution for many sites. The downside is that there is no app store for HTML apps and they have some limitations in functionality.
7) Recognize that the App is only Part of the Picture - When brands sponsor NASCAR drivers, only half the budget is allocated to the sponsorship. The other half is used to let people know about the sponsorship By keeping the above-mentioned guidelines top-of-mind, the app that is developed for your product or service will have a greater likelihood of success. And most importantly, consumers will enjoy engaging with your app and therefore your brand. The functionality of an app doesn’t have to be confined to the user-brand experience. Many brands choose to run ads within a mobile app in order to build awareness and generate
demand. There are three primary ways ads can leveraged within an app for the benefit of the brand:
This is where pay after placement digital marketing course in pune and mobile marketing ,and app creation in pune come into play, offering aspiring professionals and businesses the opportunity to gain invaluable insights and practical skills.
The functionality of an app doesn’t have to be confined to the user-brand experience.
Many brands choose to run ads within a mobile app in order to build awareness and generate demand. There are three primary ways ads can leveraged within an app for the benefit of the brand:
1. The first is when the owner of a mobile app decides to sell advertising inventory within
their app. Major content publishers such as CNN.com or ESPN.com choose to use this
model to offset the costs of providing content to their readers or to generate a healthy
profit for their divisions.
2. The second is when an app publisher chooses to run ads that promote upgrades to paid versions of their apps or that cross-promote similar apps within a portfolio. The free
versions of many apps include display ads within the apps that encourage users to
upgrade to an ad-free or enhanced version of the app.
3. The third is when an app publisher runs ads on behalf of other advertisers. Many of the major content providers including The New York Times, The Wall Street Journal and
others run ads on behalf of other brands. In most cases, brands will work through mobile ad networks to facilitate in-app advertising.
Working with a specialist is often the most efficient and effective way to navigate the
complexities of running and managing in-app ads and achieve success.
Types of Mobile Marketing Strategies
There’s a healthy way of mobile marketing strategies to try. The kind that works best for your business will depend on your industry, target audience, and budget.
1. App-based marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. Services like help advertisers create mobile ads that appear within third-party mobile apps. Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook’s mobile integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.
2. In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. In-game ads can appear as banner pop ups, full-page image ads or even that appear between loading screens.
3. Example of an in-game mobile marketing ad
4. QR codes: QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them, since users who scan them don’t always know exactly which rabbit hole they’re jumping down.
5. Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1- mile radius of their business.
6. Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps 8. Mobile image ads: Image-based ads designed to appear on mobile devices.
9. SMS: SMS marketing involves capturing a user’s phone number and sending them text
offers. This is considered somewhat passé.
10. Mobile Marketing: Google AdWords Enhanced Campaigns On July 12, Google rolled out Enhanced Campaigns for all AdWords users, integrating mobile advertising options with classic online AdWords advertising.This is where pay after placement digital marketing course in pune and mobile marketing ,and app creation in pune come into play, offering aspiring professionals and businesses the opportunity to gain invaluable insights and practical skills.
Enhanced Campaigns allow advertisers to manage their AdWords bids across various devices in one single campaign, rather than make separate campaigns for mobile vs. desktop. AdWords advertisers can simply take the Google search ads they already use, and then set bids to adjust for mobile devices. To increase bids for mobile devices, users can set a positive bid adjustment, such as +20%, and vice versa – a bid adjustment of -
10% reduces the bid by 10% for mobile devices. Enhanced Campaigns image via 13.
Click-to-Call Mobile Ad Extension: The click-to-call extension puts a “call” button
directly beneath an ad. Clicking the button automatically generates a business’s phone
number on a user’s mobile device. While this handy ad extension makes it easy for searchers to get in contact with your
business and drives users down the conversion funnel, it’s best to only have the click-to
call mobile ad extension appear when your business is open and able to answer the
phone.
14. Google Offers for Mobile: The Google Offers mobile ad extension lets advertisers post a discount offer or coupon beneath their ad. These special offers can capture the attention of users who might otherwise ignore an ad.
15. Google offers for mobile
16. Click-to-Download Ad Extension: The click-to-download ad extension is similar to the click-to-call, only instead of generating a phone number, clicking the “download” button takes users to the download page of the advertiser’s pre-selected app.
17. Google Mobile Ad Extensions Creating mobile search ads with Google also lets you take advantage of Google’s nifty mobile ad extensions, which include features like:
18. Mobile Site Links: Mobile site links make it easy for mobile users to jump to specific
pages of your site without wandering around. Site links are especially useful in mobile
marketing, as it’s much more convenient for users on mobile devices.This is where pay after placement digital marketing course in pune and mobile marketing ,and app creation in pune come into play, offering aspiring professionals and businesses the opportunity to gain invaluable insights and practical skills.
Mobile display ads (aka mobile banner ads) are a very effective tool that can be used to build brand awareness, generate clicks, leads and conversions for your business. These ads don’t necessarily have to link to a static landing page. Instead, they can link to a dynamic page or experience that results in improved customer engagement and higher conversions. There are a variety of techniques that can be used to help drive customers to your business, some of which are outlined .